{"id":2564,"date":"2016-10-10T00:25:44","date_gmt":"2016-10-10T00:25:44","guid":{"rendered":"https:\/\/www.toolmateshire.com.au\/blog\/2021\/05\/08\/how-much-success-costs-a-startup-over-a-3-day-trade-show-tips\/"},"modified":"2023-05-25T08:58:18","modified_gmt":"2023-05-25T08:58:18","slug":"how-much-success-costs-a-startup-over-a-3-day-trade-show-tips","status":"publish","type":"post","link":"https:\/\/www.toolmateshire.com.au\/blog\/how-much-success-costs-a-startup-over-a-3-day-trade-show-tips\/","title":{"rendered":"How Much Success Costs a Startup Over a 3-day Trade Show + Tips"},"content":{"rendered":"<p>Don\u2019t be discouraged. <strong>It was all worth it<\/strong>\u2026read the <a href=\"http:\/\/toolmateshire.com.au\/blog\/how-we-set-up-for-success-on-our-first-exhibition-weekend\">recap of our success at the exhibition<\/a>. At the end of this article, we\u2019ve included a few sneaky costs to look out for that can add up!<\/p>\n<table>\n<tbody>\n<tr>\n<td>$4,037<\/td>\n<td>Cost to appear as a company + 3m x 3m booth space (3 walls) inc. 2 lighting units<\/td>\n<\/tr>\n<tr>\n<td>$403<\/td>\n<td>Exhibition table displaying our logo (from <a href=\"http:\/\/exhibitsystems.com.au\/\">Exhibit Systems<\/a>)<\/td>\n<\/tr>\n<tr>\n<td>$242<\/td>\n<td>TV stand\u00a0(from\u00a0<a href=\"http:\/\/exhibitsystems.com.au\/\">Exhibit Systems<\/a>)<\/td>\n<\/tr>\n<tr>\n<td>$2,244<\/td>\n<td>Wall-wrapping with our designs, logos, slogans\/calls to action (from <a href=\"http:\/\/wrapstylesydney.com.au\/\">WrapStyle Sydney<\/a>)<\/td>\n<\/tr>\n<tr>\n<td>$726<\/td>\n<td>Promotional pens (from <a href=\"http:\/\/wildstarclothing.com.au\/\">Wildstar Clothing Company<\/a>)<\/td>\n<\/tr>\n<tr>\n<td>$627<\/td>\n<td>Promotional flyers and brochures (from <a href=\"http:\/\/www.cosmoprint.com.au\/\">Cosmo Print<\/a>)<\/td>\n<\/tr>\n<tr>\n<td>$1,861<\/td>\n<td>Promotional bottle openers, 3 types: credit card, traditional &amp; fridge magnet openers (from\u00a0<a href=\"http:\/\/www.speedexgroup.com\/\">Speedex Group<\/a>)<\/td>\n<\/tr>\n<tr>\n<td>$587<\/td>\n<td>License allowing us to hold an iPad giveaway competition (from <a href=\"http:\/\/www.liquorandgaming.justice.nsw.gov.au\/\">Liquor &amp; Gaming NSW<\/a>)<\/td>\n<\/tr>\n<tr>\n<td>$368<\/td>\n<td>iPad Mini 2 (visitors entered to win an iPad by registering on our site)<\/td>\n<\/tr>\n<tr>\n<td>$160<\/td>\n<td>Interactive branded projection software (from\u00a0<a href=\"http:\/\/www.lumoplay.com\/\">Po-Motion\/ Lumo Play<\/a>)<\/td>\n<\/tr>\n<tr>\n<td>already owned<\/td>\n<td>Projector<\/td>\n<\/tr>\n<tr>\n<td>already owned<\/td>\n<td>TV<\/td>\n<\/tr>\n<tr>\n<td>$613<\/td>\n<td>T-shirts(from\u00a0<a href=\"http:\/\/wildstarclothing.com.au\/\">Wildstar Clothing Company<\/a>)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><strong>TOTAL:<\/strong> ~$11,800<\/h4>\n<p>(prices are in AUD and can include delivery costs. The total cost does not include the additional costs outlined below).<\/p>\n<h3>Costs that are easily overlooked or under-budgeted for:<\/h3>\n<ul>\n<li><strong>STAFF!<\/strong> All of your friends and staff will be excited for the exhibition\u2026until they have to give up their weekend to help-out. Make sure to budget wages for your staff members, maybe even throw-in coffee for them. See how the first day goes, and re-adjust your staff count if it looks like your booth\u2019s visitor volume is going to require more helpers, or less than you already have. Over staffing can crowd the space and can turn away potential interested visitors.<\/li>\n<li><strong>Graphic Design.<\/strong>\u00a0Most visitors to our booth were happy to walk away with our branded materials, and these materials will hang around their homes\/offices for long enough to create some valuable brand awareness. Making sure you have the logos and graphics to represent your company is key, so spending time with a graphic designer is a must.<\/li>\n<li><strong>Parking.\u00a0<\/strong>You might laugh, but this can really add up! If possible, take public transportation\u2013 day parking rates were ~$25 at the Sydney Showgrounds\u2026per car.<\/li>\n<\/ul>\n<p>Reach-out to us in the comments with any questions!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t be discouraged. It was all worth it\u2026read the recap of our success at the exhibition. At the end of this article, we\u2019ve included a few sneaky costs to look out for that can add up! $4,037 Cost to appear as a company + 3m x 3m booth space (3 walls) inc. 2 lighting units [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3581,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-2564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","wd-post",false],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Much Success Costs a Startup Over a 3-day Trade Show + Tips - Tool Hire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \>\n<link rel=\"canonical\" href=\"https:\/\/www.toolmateshire.com.au\/blog\/how-much-success-costs-a-startup-over-a-3-day-trade-show-tips\/\" \>\n<meta property=\"og:locale\" content=\"en_US\" \>\n<meta property=\"og:type\" content=\"article\" \>\n<meta property=\"og:title\" content=\"How much success costs a startup over 3-day trade show + tips - 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